We guide you through the maze of your digital transformation

What we do

Our focus is on customers, content and technology.

We identify your needs and research your customers. We then work out the mix of content, services and technology required.

Our expert advisers will guide you from planning and research, through to procurement, build and launch.

See what we do

About us

Briarbird is a boutique digital consultancy that focuses on improving customer experience.

Established in 2010, we are based in Melbourne, Australia.

Our team consists of expert advisers, customer research and content strategists, digital business analysts and web project managers.

Find more about us

Our clients

We have a track record of over 150 successful web projects.

We have extensive experience in government, transport, health, utilities and the not-for-profit sector.

See our full list of clients

What we’ve been up to

08 Feb 13 dmeofi? Finally an organisation takes a stand against annoying Captcha

[caption id="attachment_906" align="alignright" width="300"] An example of the 'hated' Captcha from Ticketmaster[/caption]It was very heartening to read that Ticketmaster has dumped the 'hated' Captcha verification system.I really struggle sometimes when confronted by these alien words and nearly impossible fonts, where letters seem to merge then...

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29 Dec 12 Foundation for good user interface design

“User interface design is a very practical and utilitarian subset of design. If the word “design” evokes images of stylish yet comfortable office chairs that retail for thousands of dollars, UI design would be more like finding a way to build subway benches that homeless...

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06 Dec 12 How to create reader-friendly web content

I was delighted to present at the Seamless User Conference to a captive audience of predominantly local council web managers and e-services professionals. The 50-minute presentation focused on what readers want ie to find, scan, understand, act and share.Here's one of the handouts I gave...

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06 Sep 12 Good web content, accessibility and WCAG 2.0

I was pleased to be invited onto an expert panel as part of Canberra Accessibility Week run by AccessibilityOz. The panel looked at PDFs and accessibility and included Danny Thomas (Department of Education, Employment and Workplace Relations), and Adam Atkinson (Department of Families, Housing, Community...

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06 Aug 12 Consumer advice on energy use – SwitchOn

[caption id="attachment_614" align="alignright" width="311"] www.switchon.gov.au[/caption]SwitchOn.vic.gov.au has been launched to help people take charge of their power bills. The website features interactive calculators and plain-English advice on how to reduce power usage. The site also explains why power costs have gone up so much in the...

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31 Jul 12 Web content refresh for Melbourne City Council

The City of Melbourne asked us to refresh their corporate website. This involved tidying up old content and improving the existing content. It also involved identifying new functionality and establishing a process for ongoing maintenance. Issues with content quality Council websites are large, helping diverse audiences with diverse needs. Their content...

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29 Jun 12 Reframing government web content – Business.qld.gov.au

We worked with the Queensland Government to reframe government web content around the needs of users rather than the structures of departments.[caption id="attachment_588" align="alignright" width="300"] Queensland Government's business website - home page[/caption]The project was part of the expanded www.business.qld.gov.au that aims to improve the online experience...

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