Even Amazon has usability troubles sometimes

On March 10, 2011, in Content examples, Updates, Usability, by Jonathan

Amazon.com has usability issues on its Kindle product page.

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Examples of great e-commerce sites

On February 9, 2011, in Content examples, Uncategorized, Updates, by Jonathan

I went to a fantastic evening hosted by the Churchill Club on e-commerce success. The format was great – each speaker was only allowed five minutes, then there was a long question and answer time. I was captivated and inspired. There’s a full report on the session available for members from the Churchill Club but [...]

 

Using LinkedIn to kick start corporate learning about social media

On February 1, 2011, in Updates, by Jonathan

Everyone at work seems to have a LinkedIn profile but no-one knows why – it just seems to be something you ought to have.

If you are trying to foster understanding and experience of social media in your organisation, then LinkedIn is a good place to start.

Here are a few tips, designed to get staff using LinkedIn more effectively and boost their understanding and experience with social media.

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Email newsletters: How to avoid annoying your readers

On December 15, 2010, in Updates, by Jonathan

We all get too much email. I’d started culling unwanted email subscriptions as part of a pre-Christmas clean up. But when I came to the oo.com.au newsletter, I was struck with how they addressed this issue head-on. In the header of their email, as you might see in the image above, they write: Are you [...]

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Dynamic and rich animation: How to move people and encourage action

On November 25, 2010, in Content examples, Updates, by Jonathan

Girleffect.org uses rich online content to get the message across that the situation for girls in poverty is dire but there is a solution. Their online animations aren’t fluff pieces – they convey complex concepts while emotionally engaging the audience. The animation is impressive but more so the underlying script. Check out: www.girleffect.org/video

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