We worked with the Queensland Government to reframe government web content around the needs of users rather than the structures of departments.

Queensland business website - home page

Queensland Government’s business website – home page

The project was part of the expanded www.business.qld.gov.au that aims to improve the online experience for business and industry.

Part of our challenge was to ensure this large and information-rich site was coherent and user-friendly.

Detailed industry guides

The site provides industry-focused guides that are customer focused. This means that everything on a particular topic can be found in one location, on one website, whether users come from a Google search, or navigate from within the department’s website. These topics are as varied as running a piggery, to starting a tourism business, to licences for explosives.

Legacy content updated

There was a lot of great existing content that needed to be managed and updated. Briarbird’s writers helped the department develop guides that incorporated this legacy content from departmental and divisional sites, updates from government officers and new content that filled the gaps.

New case studies

Briarbird writers also interviewed local businesses and wrote up case studies to show other businesses how the Queensland Government’s business support centres can help them.

Multiple content owners

In this project we worked hard to nurture relationships with content owners to develop a shared sense of the project, and to make sure that these experts felt control over their content.


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