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We guide you through the maze of your digital transformation

What we do

Our focus is on customers, content and technology.

We identify your needs and research your customers. We then work out the mix of content, services and technology required.

Our expert advisers will guide you from planning and research, through to procurement, build and launch.

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About us

Briarbird is a boutique digital consultancy that focuses on improving customer experience.

Established in 2010, we are based in Melbourne, Australia.

Our team consists of expert advisers, customer research and content strategists, digital business analysts and web project managers.

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Our clients

We have a track record of over 150 successful web projects.

We have extensive experience in government, transport, health, utilities and the not-for-profit sector.

See our full list of clients

What we’ve been up to

11 May 17 Business case to revitalise a government service

Client: Government departmentOur role: Develop the business case for transformation, supported by researchOur client once had a world-leading online service for business. However due to budget cuts and organisational changes, the service had failed to move with the times and was now lagging behind its...

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05 Mar 17 Content transformation of health.vic.gov.au

Client: Department of Health and Human Services, VictoriaDates: April 2015 ‐ February 2016Our role: Content planning, content development, stakeholder engagement covering 1300 pagesIn 2015, health.vic.gov.au health.vic.gov.au was being re-platformed from Squiz Matrix to SiteCore, and the department wanted to transform the existing content as part of...

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22 Sep 16 Making the customer visible

People, behaviour, emotions. In the rush of a website development, the human realities of our audiences can get ignored.Sometimes project teams get caught in a loop of conflicting opinions and directions, as people defend their choices and argue their positions. While there's nothing wrong with...

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20 Sep 16 Best plain language websites

Plain language received a major boost in the USA when President Obama signed off on the Plain Writing Act of 2010.The law now requires that all US federal agencies use "clear Government communication that the public can understand and use” (radical concept, hey?). In the case of...

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16 Aug 16 Storytelling provides a clear path through complexity

We use storytelling techniques to help organisations understand their complex online problems and develop viable solutions. Storytelling helps clients and staff relate their own experience without needing to summarise or analyse it, in a way that is often heartfelt and engaging. Communicating individual experiences Working on an...

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22 Oct 15 Southern Metropolitan Cemeteries Trust

Southern Metropolitan Cemeteries Trust is a family of nine websites. Through new structure and content, we achieved the goal of improving community engagement and driving sales enquiries for new products. We were very aware of the importance of tone for this site – content needed to be...

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