Launch of SpinalHub.com.au – award winning website

On November 2, 2011, in Uncategorized, by Jonathan

I was delighted to be at the launch of spinalhub.com.au in October. The website had just won the Quality Development Presentation prize at the annual ANZSCoS (Australia and New Zealand Spinal Cord Society) scientific meeting. Spinalhub.com.au is a comprehensive resource for people with spinal cord injuries. The website is designed to support and guide people [...]

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Case study on internal blogging at VicRoads

On October 19, 2011, in Content examples, Uncategorized, Updates, by Jonathan

In 2011, I helped VicRoads run an internal blogging project to encourage all staff to identify things that don’t work at VicRoads. Over a three week period, staff contributed over 1500 posts and comments.

 

Even Amazon has usability troubles sometimes

On March 10, 2011, in Content examples, Updates, Usability, by Jonathan

Amazon.com has usability issues on its Kindle product page.

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Examples of great e-commerce sites

On February 9, 2011, in Content examples, Uncategorized, Updates, by Jonathan

I went to a fantastic evening hosted by the Churchill Club on e-commerce success. The format was great – each speaker was only allowed five minutes, then there was a long question and answer time. I was captivated and inspired. There’s a full report on the session available for members from the Churchill Club but [...]

 

Using LinkedIn to kick start corporate learning about social media

On February 1, 2011, in Updates, by Jonathan

Everyone at work seems to have a LinkedIn profile but no-one knows why – it just seems to be something you ought to have.

If you are trying to foster understanding and experience of social media in your organisation, then LinkedIn is a good place to start.

Here are a few tips, designed to get staff using LinkedIn more effectively and boost their understanding and experience with social media.

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Email newsletters: How to avoid annoying your readers

On December 15, 2010, in Updates, by Jonathan

We all get too much email. I’d started culling unwanted email subscriptions as part of a pre-Christmas clean up. But when I came to the oo.com.au newsletter, I was struck with how they addressed this issue head-on. In the header of their email, as you might see in the image above, they write: Are you [...]

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