Briarbird was asked by Small Business Victoria to develop six personal accounts of the challenges facing not-for-profits, with video, written case studies and photography.

Our client was keen for the content to illustrate how business planning seminars and individual business mentoring sessions had helped these not-for-profits improve business planning practices.

It was challenging to communicate the complex factual and legal material to be communicated. We made sure the website text was doing what it does best; conveying fact and context, and the videos were doing what they do best; present a personal point of view, and put a face to a particular not-for-profit challenge.