Course: Writing for the Web
Our course ‘Simple and Effective Writing for the Web’ provides you with a clear understanding of good practice in web writing and how to achieve it on your site. The course equips you to structure, edit and refine your website content rapidly. Your readers will thank you for it.
“Very useful and thought provoking for our staff. Presentation of the course was of a high standard and feedback from the 40 staff involved was very positive.”
Melissa Harris, Project Leader, Port Phillip Online
“The content workshop offered practical advice for me as a public relations professional moving from print to electronic communication.”
Clare Murphy, Web Systems Manager, National Australia Bank
Course overview
The course is available as ½ or full day. It is practical and hands on, full of examples of successes and failures in web writing. In this course you will:
- Learn how to plan your website content so that meets your audiences needs
- Learn how to use structural elements to improve scannability and comprehension
- Learn how to take effective short cuts to rapidly improve your content
Presenter
Jonathan Roper is an experienced teacher and internet specialist whose focus is on communication, content development and usable web sites.
Jonathan has worked on large and small scale web content projects for organisations including Department of Premier & Cabinet, Department of Heritage, Water Resources and the Arts, RACV, National Bank and Coles Group.
Availability
The course is customised for each client. As part of the process, we select examples of the client’s current web content then rewrite to reflect good practice. These examples are very effective with participants because they are relevant and familiar.
We provide customised training materials and can also provide a full train-the-trainer kit.
Contact us for more information.
