What we do

At Briarbird, we’re experts in digital and online communication for websites, intranets and online applications. We can help you plan, create, edit, maintain and evaluate your online content and social media campaign.

We do project work or provide online experts to work in-house, part-time or on short contract.

We’ll listen to understand your needs, help clarify the brief, then give you an approach (and the people) that will achieve the results you need.

Here’s our short list of what we do:

Planning

  • Content planning and strategy (development, review and assessment)
  • Content audit and evaluation
  • Audience market research (segmentation, profiling, focus groups, interviews, surveys)
  • In-house writer training
  • Content management processes, workflows and requirements
  • Digital content and social media guidelines and processes

Writing and organising information

  • Information structure and information architecture
  • Web writing and editing
  • Online video creation and editing
  • Social media content and inspiration
  • Blogging
  • Forum and discussion group management
  • Content templates and content population
  • Search engine optimisation

Editing and proofreading website content

  • Editing
  • Proofreading
  • Online proofreading
  • Web style guides

Evaluation

  • Content audit and evaluation
  • Audience market research (segmentation, profiling, focus groups, interviews, surveys)

Training

  • Course: Simple and effective online writing
  • Course: Writing online: email, web and social media
  • Course: Information architecture: content planning and organisation

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