Blog

16 Aug 16 Storytelling provides a clear path through complexity

We use storytelling techniques to help organisations understand their complex online problems and develop viable solutions. Storytelling helps clients and staff relate their own experience without needing to summarise or analyse it, in a way that is often heartfelt and engaging. Communicating individual experiences Working on an...

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22 Oct 15 Southern Metropolitan Cemeteries Trust

Southern Metropolitan Cemeteries Trust is a family of nine websites. Through new structure and content, we achieved the goal of improving community engagement and driving sales enquiries for new products. We were very aware of the importance of tone for this site – content needed to be...

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12 Oct 15 Queensland Government Business & Industry Portal

As part of the major web transformation of business.qld.gov.au we project managed, wrote and edited content streams, including farming and business marketing to ensure this large and complex site was coherent and user-friendly.In this project it was essential to nurture relationships with content owners to develop a shared sense of the...

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23 Apr 15 Three reasons your website needs an editor

Most publishers have long accepted the need to use editors for hard-copy publications. Nobody wants a typo or other embarrassing mistake immortalised on paper.But the ease with which we can now publish, and modify, electronic text often discourages organisations from using professional editors for their...

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08 Feb 15 Federal government’s Digital Service Standard

The Digital Service Standard sets the benchmark to ensure that the federal government's websites and online applications are simpler, faster and easier to use.The standard has been released as an alpha version for comment and is based on UK Government’s Digital by Default Service Standard.The standard will...

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11 Aug 14 Pinterest helps councils engage communities

Local government and city councils are capitalising on Pinterest’s capacity to host a virtual pinboard that’s visually enticing. They are building sites that showcase photos, images or articles promoting both the city and its initiatives and projects.With a Pinterest site, a person who pins content...

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