As part of the major web transformation of business.qld.gov.au we project managed, wrote and edited content streams, including farming and business marketing to ensure this large and complex site was coherent and user-friendly. It was essential here to nurture relationships with content owners to develop a shared sense of the value of the project and to ensure these experts felt control over their content.
Social media marketing has many advantages:
- broad reach – social media can reach millions of people all around the world
- ability to target particular groups – many forms of social media (e.g. Facebook, Foursquare) allow businesses to target specific groups, often in particular locations
- free or low-cost – many forms of social media are free for business, and paid options are usually low-cost
- personal – social media allow you to communicate on a personal basis with individual customers and groups
- fast – you can quickly distribute information to many people
- easy – you don’t need high-level skills or computer equipment to participate in social media. The average person with a standard computer should have no difficulty..