Local government and city councils are capitalising on Pinterest’s capacity to host a virtual pinboard that’s visually enticing. They are building sites that showcase photos, images or articles promoting both the city and its initiatives and projects.
With a Pinterest site, a person who pins content is also able to see pins from other members of their community and their council, concurrently. This creates a more transparent and collaborative environment for a community and its council to share ideas.
Open access compared to controlled pinning
Open access allows both the organisation and its followers to pin ideas to a board, simultaneously. This encourages engagement between members of a community and their council.
Controlled pinning means that only the organisation has access to pinning content. However it still allows followers to repin, which then gives the organisation exposure to whole new audience.
Examples of Pinterest in action
Brisbane Public Art (Brisbane City Council)
Focus: To promote Brisbane City’s public art.
Who has access to pin: Controlled – only Brisbane City Council can pin.
Young People Brisbane (Brisbane City Council)
Focus: To encourage the community to actively participate in this initiative.
Who has access to pin: This is open to everyone, so it is a collective or group site.
Stoke-on-Trent (Stoke-on-Trent City Council)
Focus: To encourage the community to take pride in their city – past and present.
Who has access to pin: Controlled – only Stoke-on-Trent City Council can pin.
For other examples see: