Client: Department of Health and Human Services, Victoria

Dates: April 2015 ‐ February 2016

Our role: Content planning, content development, stakeholder engagement covering 1300 pages


In 2015, health.vic.gov.au health.vic.gov.au was being re-platformed from Squiz Matrix to SiteCore, and the department wanted to transform the existing content as part of the project in order to effectively communicate with its key audiences.

The old website had about 5000 pages and suffered from a large amount of out of date content and an unwieldy information architecture. This was due in part because of the huge number of content authors spread across the department, with very few central resources to assist or check quality.

In order to tackle the project, the department needed web content experts. Briarbird was appointed to transform around 1300 pages. As input to the project, Briarbird was given an initial content audit, proposed information architecture, style guide (which we reviewed and updated for the client), metadata criteria and accessibility checkpoints.

Briarbird was allocated three portfolios of content:

Briarbird had a team of nine on this project: 2 content leads, 5 writers and 2 editors.The content process included extensive liaison with subject matter experts, development of metadata and uploading to GatherContent (an online tool that was used to track and store content before it was migrated to

The content process included extensive liaison with subject matter experts, development of metadata and uploading to GatherContent (an online tool that was used to track and store content before it was migrated toSiteCore).

Our approach involved:

  • Audit existing content through desktop review
  • Audit existing content through desktop reviewReview the proposed information architecture (this was an input to our project)
  • Review the proposed information architecture (this was an input to our project)Meet with each content owner group/subject matter expert, discuss their content needs and review/refine the proposed information architecture with them, to ensure it would resonant with their audiences
  • Meet with each content owner group/subject matter expert, discuss their content needs and review/refine the proposed information architecture with them, to ensure it would resonant with their audiencesDraft initial content in plain English, liaising with the subject matter experts on questions and issues
  • Draft initial content in plain English, liaising with the subject matter experts on questions and issuesInternally QA the first draft, then send to subject matter experts for review
  • Internally QA the first draft, then send to subject matter experts for reviewMeet with subject matter experts to go over their changes and comments
  • Meet with subject matter experts to go over their changes and commentsComplete second draft, with internal QA
  • Complete second draft, with internal QA
  • Edit second draft to ensure accessibility and style guide compliance
  • Edit second draft to ensure accessibility and style guide compliance
  • Upload content to GatherContent, completing all additional metadata and module requirements

  • Recent posts