Author: briarbird

11 May 17 Business case to revitalise a government service

Client: Government departmentOur role: Develop the business case for transformation, supported by researchOur client once had a world-leading online service for business. However due to budget cuts and organisational changes, the service had failed to move with the times and was now lagging behind its...

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05 Mar 17 Content transformation of health.vic.gov.au

Client: Department of Health and Human Services, VictoriaDates: April 2015 ‐ February 2016Our role: Content planning, content development, stakeholder engagement covering 1300 pagesIn 2015, health.vic.gov.au health.vic.gov.au was being re-platformed from Squiz Matrix to SiteCore, and the department wanted to transform the existing content as part of...

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22 Sep 16 Making the customer visible

People, behaviour, emotions. In the rush of a website development, the human realities of our audiences can get ignored.Sometimes project teams get caught in a loop of conflicting opinions and directions, as people defend their choices and argue their positions. While there's nothing wrong with...

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16 Aug 16 Storytelling provides a clear path through complexity

We use storytelling techniques to help organisations understand their complex online problems and develop viable solutions. Storytelling helps clients and staff relate their own experience without needing to summarise or analyse it, in a way that is often heartfelt and engaging. Communicating individual experiences Working on an...

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