In 2011, I helped VicRoads run an internal blogging project to encourage all staff to identify things that don’t work at VicRoads. Over a three week period, staff contributed over 1500 posts and comments.
Here are the video interviews with the key participants in the project. The videos are also available on Vimeo, just search: Jonathan Roper.
I’ll release a written case study shortly.
How to run an internal blog
Managing and moderating staff involved in internal blogging
Managing the risks in an internal blogging project
Benefits of running an internal blog project
Raising the profile of Internal Comms
If you enjoyed this article, please consider sharing it!
Hi Jonathan, thanks for the interesting videos, very useful! Looking forward to the written case study.
PS. The fifth embedded video on this page seems to be same as the second, you might want to check it.
Thanks for picking up the error – have fixed it now.
[...] initial strategy, Jonathan Roper (at the time with Paris First, now running Briarbird) has posted a series of video interviews talking about a recent social media initiative using an internal blog to gather feedback and [...]
Hi Jonathan,
Thanks for this. I feel like I’ve made a big discovery today. Many of my clients (resources companies) are looking at ways they can use social media to improve their internal communications with a distributed workforce so your experience with the VIC government is incredibly interesting to me. I’d be most interested in seeing your written case study.